Jordans calls on Sledge to engage consumers with its new packaging

15 August 2008

Sledge has been appointed by cereal range Jordans for a nationwide campaign to promote its new packaging.

The campaign will kick off in October and will visit consumer events, grocery stores, shopping centres and tube and train stations. The activity will involve offering visitors a pick and mix-style breakfast bar, providing take-home samples of Jordans muesli.

Jordans marketing controller Carol Flint said: "We appointed Sledge because it creates experiences that will really allow us to engage with our audiences. The consumer experience will provide an opportunity to highlight the repackaging of Jordans muesli and is designed to captivate our audience at various locations across the country. We want to really engage people with our belief in making great quality natural food and looking after the countryside."