Iris Digital launches Sony Ericsson James Bond campaign
Lorraine Francisco, 20 October 2008
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Iris Digital is behind the latest Sony Ericsson global digital campaign timed to coincide with the release of new James Bond film Quantum of Solace.
Sony Ericsson's C902 Titanium Silver Cyber-shot phone is used by James Bond in the film and the campaign allows users to download mobile applications such as a wireless spy cam and fingerprint scanner.
Users can unlock the code to download mobile applications by participating in an interactive movie Directive C902 via microsite www.sonyericsson.com/bond. All players can also enter a competition to win a VIP trip to Monte Carlo.
"This is a great opportunity for Sony Ericsson to leverage its ongoing relationship with the most eagerly anticipated release of the year," said Sony Ericsson director of global marketing communications Cathy Davies.
"As well as enabling our customers to actually own the James Bond phone we're able to offer them unique experiences online, in-store and through partner marketing as well as through the phones themselves."
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