The culinary feature Il Gran Menu will be located in the central Piazza and will feature a restaurant with chefs such as Giorgio Locatelli, Theo Randall from the Intercontinental on Park Lane and Andy Needham of Zafferano cooking Italian food.

There will also be a larger Producers Market showcasing cheese, meats, breads, cakes, pastas, olives, olive oils and vinegars.

The second new area is the Property Match Bar, which will be hosted by Sarah Fraser and Richard Turnbull from Channel 4's The Great Italian Escape providing visitors with advice in buying property in Italy.

Another new feature is Find Your Italy within the travel section. Visitors can pinpoint their favourite spot in Italy on a map and be in with a chance to win a holiday there.

Over 20,000 visitors attended La Dolce Vita this year. It runs in partnership with the Italian Chamber of Commerce in the UK and with the patronage of the Italian Cultural Institute of London.